Products of Music

Building a Product-Led Growth company | Krish Ramineni (Co-Founder, Fireflies.ai)

• Adam Wakeling • Season 1 • Episode 11

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Krish Ramineni is Co-Founder of Fireflies.ai, which helps teams transcribe, summarize, search and analyze voice conversations. He previously worked at Microsoft and has been featured within Forbes 30 Under 30. He is also passionate about Product-Led Growth.

In today's episode:

• Fundamentals of Product-Led Growth (PLG)

• How Fireflies.ai scaled with PLG

• How to implement PLG into a business

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Krish's contact and company info:

• Instagram: https://www.instagram.com/krishramineni

• LinkedIn: https://www.linkedin.com/in/krishramineni/

• Twitter: https://twitter.com/krishramineni/

• Fireflies.ai: https://fireflies.ai

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Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/



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In this episode, we cover:

(00:00) Introduction

(00:47) Krish's background

(04:18) What is Product-Led Growth (PLG)?

(07:47) B2B vs B2C in PLG

(13:28) Acquisition, Retention and Monetization

(17:25) Aha moments and customer empathy

(19:55) Challenges implementing PLG

(23:30) How Fireflies.ai approaches PLG

(25:53) First version of Fireflies.ai

(28:53) How AI product SMEs can compete with Google and Microsoft?

(32:48) Frameworks that Fireflies.ai leverages

(35:26) Where to start with PLG implementation

(38:09) Product-Led Sales

(39:30) PLG to PLS funnel

(40:46) Outro