The Product Development Podcast

How to find Product Market Fit | Dan Olsen (Author, The Lean Product Playbook)

Adam Wakeling Season 2 Episode 2

Dan Olsen is the author of the Amazon Bestseller 'The Lean Product Playbook', and host of the Lean Product Meetup. He is also a Product Management Trainer and Speaker, helping executives build great products and strong product teams

In today's episode:

• Dan's journey into Product

• A step-by-step guide to find Product Market Fit 

• What new tools are helping with Product Management in 2024



Dan's contact and company info:

• LinkedIn: https://www.linkedin.com/in/danolsen98/

• Twitter: https://twitter.com/danolsen

• Website: https://www.dan-olsen.com



Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast



In this episode, we cover:

(00:00) Preview

(01:57) Introduction

(02:38) Dan's background

(05:04) The story behind writing The Lean Product Playbook

(07:46) General overview of the Product Market Fit Pyramid

(10:58) Target Customer layer

(16:13) Underserved Needs layer

(25:46) The Value Prop layer

(33:26) Feature Set and UX layers

(35:31) Different types of MVPs

(39:20) What's different in 2024

(44:44) Outro

Follow the podcast on Twitter: @proddevpodcast
Get in touch with the host, Adam Wakeling, on Twitter: @adamjwakeling and LinkedIn: @adam-wakeling